The heavy reliance on this format can border on tedium, but cracking the code is ultimately rewarding. The documents often reveal a cipher to help decode hidden messages. I found the perusal of the various paraphernalia Rosemary sends in each mailer - maps, police reports, historical records, handwritten notes, and the victim’s personal artifacts - to be the most engaging aspect of the game. While local law enforcement is quick to write it off as a runaway, Rosemary believes the mystery may be linked to the legend of a witch that is said to haunt the local woods. Armed with a blacklight pen, you’re employed by Rosemary Kent to investigate the disappearance of her 15-year-old son who went missing in the rural town of Burkittsville, Maryland. Upon opening the first of six boxes, I was immediately impressed by the attention to detail of the ARG-style world building. Knowledge of the video game or even the movie is not necessary for the experience, although those with a familiarity are rewarded with Easter eggs. Characters from Bloober Team’s Blair Witch video game are also incorporated. Respectful to the existing lore while expanding upon it in meaningful ways, Hunt a Killer uses the mythology established in the original film to launch a chilling new tale in the Blair Witch universe. Founded in 2016, the company disrupts conventional storytelling and tabletop gaming with interactive mystery games played via subscription-based boxes delivered to your door on a monthly basis.
I’ve played other escape-room-in-a-box type games, which can be quite enjoyable but are never as involving as what Hunt a Killer has crafted in conjunction with Lionsgate. Hunt a Killer‘s Blair Witch immersive game is arguably the most effective use of the property since 1999. While I enjoy both Book of Shadows: Blair Witch 2 and Blair Witch to varying extents, the original film captured lightning in a bottle - from the innovative found footage concept to its revolutionary viral marketing campaign - that simply cannot be replicated without drastic reinvention. I can’t help but be excited about a new Blair Witch Project movie in the works, but past experience urges me to temper my expectations.
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